HUITZIL means hummingbird in Nahuatl, one of the native
languages of Mexico. This name was given to the magazine to indicate that the
information published in it will have three of the characteristics of the
hummingbirds: it will be disseminated rapidly (like the movements of those birds),
it will be constant (like the visits that they make to flowers), and it will be
of high quality (like the work of pollinization that several hummingbird species
do for various plants). The logotype of the magazine is the representation of a
hummingbird found in Mayan ruins in the Yucatan region. The Aztecs, another
ancient Mexican people, recognized hummingbirds as skilled and brave fighters.
It attracted the attention of these people that hummingbirds, in spite of their
diminutive size, would challenge animals sometimes hundreds of times their size,
such as predatory birds and mammals. This knowledge permeated the Aztec culture
to such an extent that one of their principal deities received the name of these
small birds: HUITZILOPOCHTLI, the god of war.